As we look towards the New Year, it’s a good time to take stock of what’s happening at ADEUNIS RF and where the company is going.

After 17 years of consistent development, ADEUNIS RF has decided to speed things up by investing massively on several levels:

Human: to accompany its growth, the ADEUNIS RF workforce has risen from 40 to 50 people between 1st January and 31 Dec. 2010, i.e. a 25% increase.

Technology: after several months of huge commitment on the part of its employees, ADEUNIS RF has launched TWIMO, its new range of high-performance RF modules. It is also still working to develop its Vokkero range.

Markets: In order to offer its customers a local service, ADEUNIS RF is investing in the European and American/Canadian markets via a direct approach, leading to:

• the opening of a branch in Germany and the recruitment of a local representative.
• the setting-up of a subsidiary in the USA: ADEUNIS NA, and the recruitment of three business developers.
• the setting-up of an export department to accompany this development.
  

Networks: ADEUNIS RF is incorporating new partners to deploy its indirect sales force worldwide: METRIC, AVNET MEMEC, FARNELL and many others …

Events: ADEUNIS RF is attending an increasing number of trade shows in order to reach other markets: EMBEDDED WORLD, AUTONOMIC, SAIE, EXPOPROTECTION, ELECTRONICA, MARITIMA …

During 2010, these efforts have led to a wide range of innovations & new products/markets for the three ADEUNIS RF ranges.

PROSPECTS

2011 marks the start of a new era for ADEUNIS RF.

Though maintaining its core business as a designer of 100% wireless products – ADEUNIS RF is moving towards a complete offer of ‘ready-to-use’ or customizable solutions that include a wide range of extra services that are totally flexible and inter-operable.

ADEUNIS RF will be continuing its painstaking technological monitoring in order to anticipate technological change and keep up to date with regulatory constraints.

To give itself the means to fulfil its ambitions, the company will be reinvesting 15% of its earnings in R&D (engineers, partnerships, equipment, patents, etc.).

ADEUNIS RF will also be pursuing its expansion policy by signing new partnerships and setting up sales branches in Italy, Spain and England. Some of these contacts are already well underway…